“Stick your footprint” is the concept of this project, which in addition to contributing to the environment, seeks to create awareness at the time of purchasing a product.
Juan Landaida (32 years), Industrial Designer, and graphic, create Stickers of Wood in August of 2016, with the need to reinvent itself in the field of sustainability. After failing in a couple of previous projects, you decide to take a new path and create stickers of reused wood according to a2zwallstickers.
Currently has his studio in Chillán, where works Jose Salman (27), partner and Director of logistics and production, and Juan, who is the founding partner and Creative Director. As John tells us, are themselves that worry to run the workshop. “The process is all handmade, we do in our workshop and we are us teachers, designers, we sanded, paint, etc.”
Due to the large wood waste generated in the region of bio bio, idea this, where it is responsible for recycle and reuse them to create the stickers, and which also manufactured the boxes where the product goes. “First we collect Woods which are mainly pine, from pallets and also from off-cuts of furniture, among others. Then we take all that wood, we determine it, process it, transform it into a new Board and that laminated it”, explains. When they list the foil, apply the color, which can be of two forms: with dye of natural extracts based on water, or painting, this only if required by the customer.
After adding color, blade goes through a process of application of graph, “we use machines to the graph and the good thing is that they give us the possibility to expend very little energy, because they are low in energy consumption.” John explained that they worry about all the materials with which they work, to impact less shape the environment.
Therefore, it is which also looked for an adhesive (3 m), to comply with all standards at the ecological level, since the role that emerges from the wood – when the product is finished-, is made with recycled paper and 100% biodegradable.
The concept that defines them is “Paste your footprint”, because they seek the day tomorrow, companies – whether large or small – bring them because they really want to bring about change. “Our motto is to do things for the mere fact of that must be done well, not because it is telling me a customer, or a State. We do things this way, because it is and should be the only way”, adds John.
“People misunderstood a little what is eco-friendly because they associated it with something expensive. For us, you can include all companies. Our stickers are not exclusive, most of our clients are entrepreneurs, therefore, from a very small company up to a very large, you can purchase our product. We try to compete with a price that is the same plastic stickers”, he explains.
In addition the product performed, has another peculiarity. Do not expect that the stickers last a lifetime, because the idea is for people to understand that everything has a cycle, and if this cycle ends, the important thing is that it is less invasive as possible, without negative impact.
Thus, John and his team try to educate customers to make a conscious purchase with the environment, and in this way contribute a bit to improve the world in which we live.
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