According to homethodology, footers are one or more lines of text that appear at the end of a document or web page. In HTML, the footer is tagged with a document or section. In contrast to the header, which appears above the main text, the footer is at the end of a section or page. The tag supports the global attributes in an HTML document and is supported by all major browsers. Global attributes are attributes that can be used in all HTML elements.
The footer: use in HTML
There can be several elements in an HTML document. An element can contain the following information:
- Page numbers
- Creation dates
- Copyrights
- bibliographic information
- Comments
- References
- Return to the top links or to the top of the page
The footer contains important information
The footer of a web page is a section of content that is at the very bottom and is usually the last thing that visitors to a page will notice when they scroll down quickly. Because this line can contain important information, it should be easily and quickly recognized by visitors. Traditionally, the footer is also the place for the page number. Headings should not be used in a footer.
It’s a good idea to only include information in the footer that is relevant to the entire website, and not a specific post or page. For example, the copyright information applies to the entire website and should therefore be placed in the footer.
The footer is often used as a secondary navigation area: it is a perfect idea to put some links here like “About Us”, “Contacts” and even “Help”.
Further information for visitors in the footer
The text of a website contains the essential messages that a site operator wants to convey. However, the footer can help highlight the core information. If more content is available than can be displayed on the page, the footer offers additional screen space. For example, it may contain links to external resources, links to secondary sites, sponsors, privacy policies, and terms and conditions.
No scrolling required
Visitors to a page usually have no idea how long a page is. It is therefore not particularly user-friendly if you have to scroll back to the header if you want to read certain information again. Visitors can also use the footer of a web page to navigate. This is especially useful when you are at the end of the page or a document and there is no “Up” or “Top of Document” button. A footer should contain links to all of the important sections on a page. This increases the visitor retention rate.
If you want to use footers on your pages to successfully attract visitors’ attention, it should be functional and aesthetically pleasing. Here are some principles to keep in mind:
This also applies to the footer: simple and clear
The content of a footer should be well organized and presented in a way that is easy on the eyes.
Professional and trustworthy
If you want visitors to take certain actions, you need to earn their trust.
Aesthetically pleasing
Use color contrasts, the right font size and good structure. The footer should also blend in well with the design of the website.
The email footer
Footers are not only used on websites, this information is also used in daily e-mail exchanges. The lower section of an email message that contains information that won’t change from one email marketing campaign to another. This footer usually includes the company’s mailing address, phone number, contact email address, website link, and often links or unsubscribe instructions.
Designing the footer
Designing a functional and beautiful footer actually takes some work. Before you begin, think about what should and shouldn’t be in the footer.
Very important: copyright, data protection and terms of use
These three areas of content are essential to any website. They are necessary for legal protection.
Copyright: The copyright symbol (C) and the date protect the page from plagiarism.
Privacy Policy: Explanation of how personal data and other information are used and protected.
Terms of Use: Provides general rules and guidelines for using the website and / or products.
Contact information in the footer
Would you like your visitors to get in touch and become your customers? Then it is essential to offer them uncomplicated ways of contacting them. The most common contact means are:
Telephone number: This is a telephone number that visitors can dial directly to contact you.
Email address: Emails are still a popular contact option.
Address: Show visitors that you are real by providing a physical address. This increases the confidence in your goods or services.
Social media logos: Make it easy for visitors to share your page and find and track you elsewhere online.
Sitemap
A sitemap makes it easy for visitors to navigate your website. In addition, it helps Google better index your pages.
Personality and brand
Highlighting your personality and brand makes your website more trustworthy and makes your business successful. Use photos, videos and galleries to share your identity.
CTA – Call To Action
With CTA s in the footer, you can get visitors to use your products or contact you more conveniently as they don’t have to scroll up. CTAs can be:
Register: Your visitors can register here with an email
Unsubscribe: Here visitors can unsubscribe from a mailing list
Subscribe: Here visitors can subscribe to a newsletter
Search engine optimization
Site owners who want to look better in the eyes of Google can also use some search engine optimization (SEO) keywords here.
Information about personality or brand
Tell your visitors who you are, what you do and where you are. Step out of the boring business rut and become a brand or personality.
Events: Share milestones in company history or advertise upcoming events.
Loge: Show your company logo
Gallery: Post pictures of your team
Awards: Present your awards and achievements
The Benefits of a Well-Designed Footer – That’s how important the footer is
The importance of a footer should not be overestimated. More than 25 percent of all visitors do not wait for the page to load completely, but rush to the footer of the website to find important information such as sitemap, contact form and the like.
- The footer can contain any information that may be of interest to the visitor, from contact details to links to pages with additional company services. These elements provide a number of business benefits.
- The optimized footer is an additional source of important information for the user and makes it easier to navigate the website and helps you to achieve your business goals.
- The footer makes it easy for visitors to navigate when they need to visit a specific section on the website.
- The footer tells the visitor that the website doesn’t end here. It will help motivate the potential customer to take further action: fill out a feedback form, go to the community page on social networks, view contact details or register on the website.
Use creative solutions for the footer
To be noticeable, the main background of the footer should be different from the general background of the site. At the same time, it has to perfectly match the style of the entire website. To effectively highlight the footer, you can use lighter tones or even thematic images that highlight the company’s activity. Create a smooth transition between the penultimate and the last block. But don’t forget to put the accent in the footer.
