What are Google SEO Tools?
As a globally significant search engine with a market share of more than 90%, Google is shaping the standards of search engine optimization. This means that SEO specialists focus more on the Google ranking factors when optimizing websites. There are also actions that focus on the Yahoo and Bing search engines. However, Google is considered a pioneer. With various Google SEO tools, the American technology company provides various programs and application services to specifically promote organic results on websites.
What are SEO tools used for?
According to psyknowhow, various factors play a role in the ranking of a website. Webmasters who want to get the top ranks in Google’s search results need to invest in a sound SEO strategy. Any optimization by feeling will not promote the website in the first results. An improvement in the visibility index exposes access to technical data and information about the users of a page. These are evaluated and interpreted in the form of handy key figures and KPIs. Based on this, OnPage experts undertake optimization measures. These not only concern the content or the keywords of a URL, but also technical aspects.
Among other things, it is important to clarify the following questions:
- How long does a URL load before users can view it?
- Has the visibility index of a website increased or decreased over the past few months?
- With what intention do users arrive at a website?
- What is the monthly search volume for a keyword?
- Is a post actually read by users?
- On which subpages is the user bounce rate high?
- Which keywords can be used to increase the visibility of a URL?
Search engine optimization experts ask themselves these and many other questions. Statements about the on-site processes can only be answered by means of a data-based analysis with a suitable SEO tool. There is a multitude of different tools from various providers for individual areas of application. Google itself has developed several analysis tools with which webmasters can carry out differentiated investigations into the use of their website.
Which free SEO tools does Google offer?
The list of SEO tools that Google provides to improve and optimize websites is long. It ranges from the Google Search Console to Google PageSpeed Insights to Google Trends and many other analysis tools, which this article will introduce in more detail in the following. Webmasters or SEO beginners may be particularly interested in free tools.
These Google SEO tools are free:
- Google Search Console (formerly Webmaster Tools)
- Google PageSpeed Insights
- Keyword planner from Google Ads
- Chrome DevTools
What are the Google Search Console or Webmaster Tools?
The Google Search Console is one of the most popular and powerful Google SEO tools. The tool comprises a collection of several free tools that enable extensive settings on the website. Webmasters can access statistics via the analysis units of the analysis tool. If the ranking of the domain is impaired by content, the Google Search Console warns the operator. In addition, the help tool shows the URLs of the website that can be improved. Retroactive analyzes are also possible with this extensive toolbox.
The Google Search Console provides information on the following parameters:
- Error crawling the website
- Indexing status
- Search queries
- Keyword development over several months
- Backlink profile
The Google Search Console not only allows on-site optimization. It also provides information on the backlinks that are important for off-page measures.
What is Google Analytics used for?
Google Analytics is the pioneer among professional SEO tools for web analysis. By integrating a tracking code in the source code of a domain, Google Analytics continuously records relevant data and makes it available for analysis. With this tool, webmasters can examine user data in depth and precisely track the traffic on a page.
Google Analytics is helpful, for example, when webmasters or SEOs are looking for answers to the following questions:
- How long do users stay on a subpage and when do they leave?
- Which search terms land a visitor on a website?
- How well is the last post from the blog performing?
- Which content on a website is particularly popular?
Google Analytics is used in the field of web analysis. The variety of data that can be collected with the SEO tool is considered a great advantage of this toolbox.
The spectrum of key figures and KPIs that the tool tracks includes, for example:
- Length of stay
- Bounce rate
- Origin of users such as demographic characteristics
- Access to the website
- End device
How does Google My Business benefit businesses?
Google My Business is a tool for companies that want a stronger presence on the internet. With this SEO tool, entrepreneurs can have their brand verified by Google. This means that users and potential customers can find them more quickly on the Internet. Companies that want to use this service from Google must have a company profile in the Google+ network.
What is the significance of the Google Trends SEO tool for on-site optimization?
Google Trends offers the ideal tools for tracking down trends and finding topics for brand new content. The Google SEO Tool gives an overview of search terms that are currently in high demand and also shows keywords that match the subject area of the website. Webmasters can see which topics have been searched most frequently within the last 24 hours. Google Trends is also helpful when webmasters want to know how popular a certain topic is among users. The popularity and timeliness of facts can be easily checked in the tool.
One disadvantage of this SEO tool:
The data that Google Trends displays provides a snapshot of the current situation and can change quickly.
The advantages outweigh:
Nevertheless, the SEO tool offers valuable inspiration for keyword research and new content ideas. If the content of a domain is well received by Google and users, there is also a good chance of success for new backlinks. When webmasters publish relevant content, they indirectly strengthen their own backlink profile.
In addition, Google Trends allows the following analyzes and research:
- Consideration of search behavior over time
- Conclusions about future trends in seasonal search terms
- Comparison of keywords