Can you imagine doing a fashion show where the focus is the makeup? Well, O Boticário thought. And last Wednesday, June 13, the brand opened the day of parades in the biennial’s Ibirapuera and presented their bets for the next season of a unusual way. A pioneer in the country when it comes to “fashion show makeup”, the company brought to the walkway to the main fashion week of Latin America a beach atmosphere and glamour, well Miami Beach style.
The parade featured artistic creation of Paulo Borges and exhibition design by Joseph Marton, who portrayed with praise the main inspiration of the collection. Deck chairs, lifeguard and Martini Glasses filled the catwalk, that looked like a mirror d´ water.
In addition, templates, as Ana Cláudia Michels, Renata Kuerten and Ryan Freesz, integrated select casting the show. And all the makes was signed by beauty artist of the Apothecary for the line Make b, Fernando Torquatto. To compose the visual chic and stripped, the models used clothes exclusively developed by Paul Martinez.
The guests who attended the parade were welcomed with drinks , to get in the mood of the collection. And the show was divided into blocks, as beach/morning, evening and night, where the dark tones were used. A good brand strategy was to install large video screens at the end of the catwalk, where the details of the makeup were revealed according to FLORALAMAKEUP.COM.
Among the products launched at the event, we can cite the summerliplipstick, shadows with vibrant colors and false eyelashes, which soon will be on sale. Fernando Torquatto said that, in addition to these items, your favorites are the three lip gloss and Illuminators. “Shiny skin is super high and the product well applied gives the natural effect that is indispensable for a good outline of the face”, said. The colors, which are a strong bet this winter, will remain with strength next season. Torquatto hint is to use them with the black shadow. “The suggestion is to escape the matte black and raw and apply the dark tone as a base, to give more prominence to the color“, concludes. The hint of the expert!